I think I might have committed an MBTI faux pas. I've been talking about David Keirsey and his books and products here on my MBTI blog. Hmmm...
I am a huge fan of David Keirsey. His website is where I first became interested in the type theory. I was under the impression that Keirsey's organization was synonymous with MBTI, or at least affiliated somehow. I was wrong.
The MBTI(r) is a separate entity from
KTS-II(r) MBTI stands for Myers-Briggs Type Indicator and KTS stands for Keirsey Temperament Sorter. They both deal with Myers' and Briggs' work. They both use Carl Jung's theory of psychological type. They both seem to be sound instruments. I don't know enough about the KTS to know the real differences between the two. Upon browsing the website, it seems that the Keirsey's programs are more focused on organizational development. The MBTI(r) and companies like CPP seem to offer more products that I'm interested in, dealing with relationships in general.It seems that in the business world, everything is about the "brand" and the bottom line.
I spent all day today designing a brochure for my new business. I was wracking my brain trying to come up with ideas to get people to spend more money... to show them the value in what I offer. I was working on my "brand" as well. Is my focus turning toward money?
Where is that fine line? How can I run a business with a heart and not lose my vision? Am I fooling myself in trying to resist the temptation of the wonderful world of "show me the money?"
